The Rosemont Loving

The Rosemont Loving

Jonny Rosemont  //  Digital media and PR person at John Lewis. It's Rosemont, I'm not a cheap wine.

 
Apr 24 / 12:40am

The new John Lewis advert

 
Here is our new advert that launched last night. I must say I'm very proud to work for this company.
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Apr 23 / 4:20am

Want work at John Lewis?

We're hiring a press officer for community and CSR work. Check out the PR Week advert here http://bit.ly/aRuh3b
 
If interested email me your CV at rosemontjd AT gmail DOT com
 
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Apr 17 / 3:42am

Missing the point

The Leaders Debates has done a lot to highlight the importance of voting in this year's General Election. Vote for Cameron, Clegg or Brown. It is our choice. 

We are however, in my opinion, massively missing the point. We vote for our local MP not the party leader. We should vote for the candidate in the area who will best represent our views and interests. Do you know who that is? Probably not, because there really is no emphasis on this fact. 

Being a Tory I really think Cameron and his strategists are missing a trick, which is why things are closer than they should be. He cares for local politics, to move policy away from Whitehall. So why doesn't he stress the point that he has a fresh group of quality candidates that can transform politics? The voter wants change but it needs to know what change actually is. We need to know who these people are.
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Apr 7 / 12:10pm

Film Review: Kick Ass

Kick Ass is my kind of cinema. A homage to a genre, a cracking script, great action and some hilarious moments. 

I'm quite surprised that no one has every really effectively paid tribute and mocked the superhero genre until this film. Since when did we think that wearing tight primary-coloured costumes and giving us stupendous names was a cool thing to do? This is genius film making, inspired no doubt by drunk conversations in the pub. 

"How dumb is the superhero phenomenon?" 

I need to remember to make notes when such ideas come to my head, and yes they sometimes do. 

Great to see that British talent drove this film. Matthew Vaughn is obviously a talented film maker. Mark Strong is also becoming one of cinema's best bad guys.

Oh yes and any film with McLovin in is alright in my book. 

Genius. 
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Jan 28 / 7:11am

Andy Murray is an alien

   
Click here to download:
Andy_Murray_is_an_alien.zip (58 KB)

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Jan 19 / 10:58am

Film Review: Up In The Air

With the Golden Globe award winners announced the other night we are right at the beginning of the movie award season. With the exception of Avatar I think this year’s crop of English-language films in contention for awards is somewhat disappointing although I know this trend is becoming a little routine with Slumdog Millionaire stealing the show last year at Oscars and beyond. Despite the impressive list of foreign language films that have come out this year, Avatar will win the Best Film Oscar (although deservedly) because Hollywood really loves to celebrate its own.

George Clooney’s latest, Up in the Air, is in contention for awards this year. It is a good film, the script is competent and the movie wins on timeliness thanks to the story’s focus on the recession and how it effects various people. The film also documents well the soullessness of business travel and Mr Nespresso delivers a personality of someone who’s life is somewhat drained of any happiness. It is, however, not a great film. The characterisation of the female leads I found to be rather unbelievable and the film delivers only a little sympathy when aiming for big heart-filled moments. A film in contention for awards should offer a lot more surely? Rocking soundtrack though.  

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Dec 30 / 3:55am

Film Review: Avatar

Wow wow wow! Avatar is a Christmas treat to be cherished and especially in 3D. James Cameron, following his other films, has once again created an experience that expands the boundaries of what is possible in cinema. Unfortunately many will be put off going to watch Avatar, “blue aliens are a bit geeky aren’t they?” This will be a shame because the film really is an experience like no other. The world Mr Cameron has created is magical, engaging and like no other. Please don’t judge a book by its cover. Whilst the story is not the most original this type of critique is somewhat missing the point. Timeless cinema, for me, is about escapism and Avatar achieves this like no other film since the Lord of the Rings films. I was simply blown away by this film and I hope you are too.
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Nov 23 / 7:45am

Film Review: An Education

I think I’ve just seen the first success story of next year’s film awards season. An Education is a cracking movie that continues British’s glittering history of dramatic comedies. The world is in a rush; our young are so desperate to do interesting and fun things, make large amounts of money fast or even to become famous. An Education captures this mood perfectly through the core character Jenny (exquisitely played by newcomer Carey Mulligan), an extremely bright sixth former studying to get a place at Oxford University who becomes dramatically sidetracked by a romance with an inappropriate older man. This really is a stellar film performed greatly by an ensemble of some fine acting talent. My notables included Alfred Molina as the lead’s father and Olivia Williams as a loyal and caring teacher. Their characters showcase the strength of forgiveness as action, one which we should aim to learn ourselves as we grow up along with the art of being selflessness. Any film that raises questions about your own behaviour, past or present, or of that of someone you know, has got to be good one in my book. Please, go and see.
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Nov 10 / 11:10am

Film Review: Up

UP, the latest offering from Pixar, is in my opinion the most heartfelt and endearing film that has been made this year. It is a must see for cinema goers. The opening 20-30 minutes of this film provide perhaps the most magical cinemania I've seen for a number of years. In this sequence the main character ages from a young boy to a retired balloon salesman, he meets his soul mate (a girl with a dream of adventure) has years of happiness but loses her as she passes away untimely. Personal grief or the loss of a loved one has never been so wonderfully showcased in film proving that animation can deliver the same emotional impact (if not better) as live action. Having not yet achieved his and his departed's lifelong dream Carl Fredricksen sets out to house-balloon himself and a young stowaway to see the famous springs of South America. Talking dogs, psycho adventures and wild-never-seen-before birds provide the candy for the legions of young film goers that have already seen the film (although thankfully I went to a later performance).  This is Disney-gold, it truly is "up" with the company's films of yesteryear, please do go and watch.
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